A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.
A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.
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Additional Resources
How to Define Success Metrics for Your Ag Equipment GTM Campaign
Align your campaign to match OEM vs. dealer requirements.
How Dealers Should Answer the “Most Reliable Tractor” Question
Market Reliability the Way Farmers Actually Buy
Why Attention Matters More Than Response for Advertisers
And How AgWeb’s Redesign Is Delivering More Value for Users and Advertisers.