Blend Programmatic and Endemic Advertising to Boost ROI
When you’re building an ad campaign, your goal is to achieve as much return on investment as possible. You want clicks. You want attention. You want engagement. So what ad strategy will help achieve these goals? Some marketers spend time (too much time, unfortunately) choosing between an endemic and a programmatic approach. But, in fact, […]
Time to Change Your Marketing Strategy?
“If it ain’t broke, don’t fix it” is a popular truism because it implies a logic and pragmatism that’s tough to refute. But it also can lead to (and sometimes even provide a handy excuse for) comfortable stagnation. While it might seem wise for an ag marketing team to take a rinse-and-repeat approach, what was […]
Six Steps to Influence Ag Producers Today
If you’re in sales or marketing, you’re probably feeling the pressures and challenges of competing for the time and attention of the ag producers you want to influence to make a purchase. We all know that’s getting harder – but it isn’t as impossible as it may seem sometimes. Farm Journal created a recipe for […]
5 Reasons Your Lead Form Isn’t Working
Picture this. You’ve been tasked to launch a marketing campaign that delivers warm, qualified leads. You’ve spent months in preparation. The creatives have carefully designed the ads, the media planners have chosen all the right tactics and timing, and your database partner has carefully designed your target audience to ensure you’re reaching the right prospects. […]