Get the free State of the Beef Industry report. Download Now. 

Farm Journal Logo
Talk to an expert

Category: Marketing

Used Equipment Market Nearing Bottom: What Dealers Should Do Now 

Dealer Playbook-Leveling Market

Signs the Market Is Leveling Off  What Dealers Should Be Doing Now  Bottom Line  The worst of the slide appears to be behind us. Stabilizing auctions, fewer trades coming to market, and stronger demand for older iron all point to a bottoming market.  For dealers, the move is clear: stay sharp on the data, cut […]

Why You Should be Doubling Down on In-Person Events

Why You Should be Doubling Down on In-Person Events

There is no substitute for face-to-face communication. In-person events are giving people a chance to connect on a human level, beyond avatars and email signatures. Sales teams close more deals when they can build trust through real-world interactions.  (https://www.bizzabo.com/blog/state-of-in-person-events-infographic) Meeting someone in person collapses the sales funnel. A qualified prospect might go from awareness to […]

Five Secrets to Successful Influencer Partnerships in the Food and Agriculture Space

Influencers

As influencer marketing continues to grow in agriculture, the partnerships forged with industry influencers are crucial for brand visibility and credibility. Farm Journal gathered insights from ten leading influencers in the field to identify and share best practices for marketers aiming to build successful, impactful collaborations. 1. Know when (and when not) to use an […]

First-Party Ag Data Boosts Geofence Ad Engagement

Expo

As your company’s next big event draws closer (gosh, has it been a year already?), the marketing department gears up to increase attendance and conversations by employing a variety of tactics, usually ranging from direct emails to digital ads on industry-related websites. These events are vital for communicating with your audience and for generating leads. […]

Meeting a Marketing Hero

Break Through Event

Given the opportunity, I think most of us would love to meet the people that we admire. But, meeting one of your idols comes with risks. What if their online appeal doesn’t translate to real life? What if they’re great with a script, but not so great without? What if they’re just not very nice? […]