A Bold PlayBook to Unlock Creativity in Uncertain Times
Back-to-back Zoom calls. Packed calendars. A constant sprint to keep up, let alone spark bold new ideas to actually move the business forward. And when we do choose an idea? It snowballs into a massive project—complex, over budget, behind schedule—and rarely delivers the impact we hoped for. This isn’t an episode of The Office. It’s […]
How Ag Marketers Can Successfully Adjust Strategies as Producers Tighten Budgets
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new machinery. Additionally, 60% intend to use more generic products to manage costs. These shifts indicate […]
The Future of Ag Media: Why Streaming TV and Podcasts are Essential for Reaching Farmers
The agriculture industry is changing, and so is the way farmers consume information. The next generation of producers is embracing digital content, streaming TV and podcasts to stay informed, entertained and connected. For agriculture brands and marketers the message is clear: If you’re not on streaming platforms and podcasts, you’re missing out. According to Farm […]
Modernizing Your Co-Op Marketing Program for Measurable Impact
How to Maximize the Impact of Your Co-Op Marketing Investment The problem isn’t that co-op marketing has lost value; it’s that the model hasn’t evolved with modern marketing expectations. As a result, co-op dollars go unused or are wasted due to inefficiency and ineffectiveness. For ag marketers working to prove ROI and maximize budget efficiency, […]
When the Market Tightens, Strategy Matters: Lessons From Moving Iron
The Market ShiftRising input costs, weak commodity prices, and high equipment prices are reshaping dealer priorities. Conversations at the Moving Iron Summit, an industry conference that brought together over 250 ag equipment dealers in September, and industry data both point to a slowdown in new equipment orders, and delayed movement in late-model used machines. Dealers […]
Farmers and Producers Showing Clear Signs of Increased Optimism and Investment in the Year Ahead
Confidence Is Building — And It’s Showing in the Data Across the agricultural landscape, farmers are becoming more bullish about their future. According to Purdue University’s most recent Ag Economy Barometer, nearly 1 in 5 producers expect their operations to grow by 10% to 15% annually—more than double last year’s expectations. This sharp increase in […]
The Pillars of Used Equipment Management: Key Strategies for Success
Here’s a look at key strategies: Data-Driven Decisions and Market Awareness One of the first and most important lessons for UEMs is the ability to recognize and respond to market trends. Auction results, new equipment sales shifts and other factors all play a major role in determining demand for used inventory. To succeed, UEMs must […]
AI Tried to Eat Our Audience. Here’s What We Did About It.
And we weren’t wrong. Instead of clicking on a link, people were getting direct answers from AI. Search behaviors shifted. Zero-click results surged. Content aggregators run by bots started competing for the same keywords. It felt like the audience we’d worked so hard to build was being stolen by machines. If AI can answer any […]
Produce Shoppers Double Down on Health — But Inflation Is Steering What Hits the Cart
In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: health continues to drive purchases of fresh fruits and vegetables. According to The Packer’s new Fresh Trends 2025 report, 72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle. But alongside this […]
The Next Crop Cycle Is Coming. Are You Ready?
Farm Journal’s latest Seed & Planting Study, combined with proprietary tech adoption and growth data, shows a clear and broad trend. Even cautious operators are looking ahead, creating an important window of opportunity for those who want to connect before budgets and plans are finalized. A wider base of decision-makers is leaning in Farmers who […]