{"id":17232,"date":"2025-11-19T15:11:30","date_gmt":"2025-11-19T21:11:30","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=17232"},"modified":"2025-11-19T15:15:13","modified_gmt":"2025-11-19T21:15:13","slug":"the-power-of-creative","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/the-power-of-creative\/","title":{"rendered":"The Power of Creative"},"content":{"rendered":"\n<p>The Power of Creative comes to life when you combine competitive insight, a consistent omni channel presence, and timely execution. Your creative becomes more than a message. It becomes a driver of engagement and real marketing impact. This is how modern ag brands stand out, stay relevant, and earn attention where decisions are made.<\/p>\n\n\n\n<div\n  style=\"position: relative; display: block; max-width: 100%;\">\n  <div\n    style=\"padding-top: 56.25%;\">\n    <iframe\n      src=\"https:\/\/players.brightcove.net\/5176256085001\/default_default\/index.html?videoId=6384807157112\"\n      allowfullscreen=\"\"\n      allow=\"encrypted-media\"\n      style=\"position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;\"><\/iframe>\n  <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Power of Creative comes to life when you combine competitive insight, a consistent omni channel presence, and timely execution. Your creative becomes more than a message. It becomes a driver of engagement and real marketing impact. This is how modern ag brands stand out, stay relevant, and earn attention where decisions are made.<\/p>\n","protected":false},"author":1,"featured_media":17233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[184],"tags":[],"post-author":[],"class_list":["post-17232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-video-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Creative - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Creative - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"The Power of Creative comes to life when you combine competitive insight, a consistent omni channel presence, and timely execution. Your creative becomes more than a message. It becomes a driver of engagement and real marketing impact. This is how modern ag brands stand out, stay relevant, and earn attention where decisions are made.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T21:11:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T21:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"981\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Farm Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farm Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\"},\"author\":{\"name\":\"Farm Journal\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\"},\"headline\":\"The Power of Creative\",\"datePublished\":\"2025-11-19T21:11:30+00:00\",\"dateModified\":\"2025-11-19T21:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\"},\"wordCount\":58,\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\",\"articleSection\":[\"Marketing Video Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\",\"url\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\",\"name\":\"The Power of Creative - Farm Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\",\"datePublished\":\"2025-11-19T21:11:30+00:00\",\"dateModified\":\"2025-11-19T21:15:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\",\"width\":981,\"height\":551,\"caption\":\"Kristina Williamson\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmjournal.com\/the-power-of-creative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.farmjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of Creative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmjournal.com\/#website\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"name\":\"Farm Journal\",\"description\":\"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.\",\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmjournal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.farmjournal.com\/#organization\",\"name\":\"Farm Journal\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"width\":238,\"height\":30,\"caption\":\"Farm Journal\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FarmJournal\",\"https:\/\/x.com\/FarmJournal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\",\"name\":\"Farm Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"caption\":\"Farm Journal\"},\"description\":\"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.\",\"url\":\"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Creative - Farm Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmjournal.com\/the-power-of-creative\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Creative - Farm Journal","og_description":"The Power of Creative comes to life when you combine competitive insight, a consistent omni channel presence, and timely execution. Your creative becomes more than a message. It becomes a driver of engagement and real marketing impact. This is how modern ag brands stand out, stay relevant, and earn attention where decisions are made.","og_url":"https:\/\/www.farmjournal.com\/the-power-of-creative\/","og_site_name":"Farm Journal","article_publisher":"https:\/\/www.facebook.com\/FarmJournal","article_published_time":"2025-11-19T21:11:30+00:00","article_modified_time":"2025-11-19T21:15:13+00:00","og_image":[{"width":981,"height":551,"url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp","type":"image\/webp"}],"author":"Farm Journal","twitter_card":"summary_large_image","twitter_creator":"@FarmJournal","twitter_site":"@FarmJournal","twitter_misc":{"Written by":"Farm Journal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#article","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/"},"author":{"name":"Farm Journal","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df"},"headline":"The Power of Creative","datePublished":"2025-11-19T21:11:30+00:00","dateModified":"2025-11-19T21:15:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/"},"wordCount":58,"publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"image":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp","articleSection":["Marketing Video Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/","url":"https:\/\/www.farmjournal.com\/the-power-of-creative\/","name":"The Power of Creative - Farm Journal","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage"},"image":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp","datePublished":"2025-11-19T21:11:30+00:00","dateModified":"2025-11-19T21:15:13+00:00","breadcrumb":{"@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmjournal.com\/the-power-of-creative\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#primaryimage","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp","width":981,"height":551,"caption":"Kristina Williamson"},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmjournal.com\/the-power-of-creative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.farmjournal.com\/"},{"@type":"ListItem","position":2,"name":"The Power of Creative"}]},{"@type":"WebSite","@id":"https:\/\/www.farmjournal.com\/#website","url":"https:\/\/www.farmjournal.com\/","name":"Farm Journal","description":"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.","publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.farmjournal.com\/#organization","name":"Farm Journal","url":"https:\/\/www.farmjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","width":238,"height":30,"caption":"Farm Journal"},"image":{"@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FarmJournal","https:\/\/x.com\/FarmJournal"]},{"@type":"Person","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df","name":"Farm Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","caption":"Farm Journal"},"description":"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.","url":"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/"}]}},"modified_by":"Farm Journal","publishpress_future_action":{"enabled":false,"date":"2026-03-28 05:53:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/comments?post=17232"}],"version-history":[{"count":2,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17232\/revisions"}],"predecessor-version":[{"id":17235,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17232\/revisions\/17235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media\/17233"}],"wp:attachment":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media?parent=17232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/categories?post=17232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/tags?post=17232"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/post-author?post=17232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}