{"id":17230,"date":"2025-11-19T15:02:17","date_gmt":"2025-11-19T21:02:17","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=17230"},"modified":"2025-11-19T15:17:07","modified_gmt":"2025-11-19T21:17:07","slug":"digital-math-turning-variables-into-results-2","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/","title":{"rendered":"Digital Math: Turning Variables Into Results"},"content":{"rendered":"\n<p>Generating consistent, high-quality leads requires more than a good offer,&nbsp; it takes strategy, data and precision. The Farm Journal team applies a proven \u201cDigital Math\u201d approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.<\/p>\n\n\n\n<div\n  style=\"position: relative; display: block; max-width: 100%;\">\n  <div\n    style=\"padding-top: 56.25%;\">\n    <iframe\n      src=\"https:\/\/players.brightcove.net\/5176256085001\/AiQbnEeNNK_default\/index.html?videoId=6384159078112\"\n      allowfullscreen=\"\"\n      allow=\"encrypted-media\"\n      style=\"position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;\"><\/iframe>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generating consistent, high-quality leads requires more than a good offer,&nbsp; it takes strategy, data and precision. The Farm Journal team applies a proven \u201cDigital Math\u201d approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.<\/p>\n","protected":false},"author":1,"featured_media":17229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[184],"tags":[],"post-author":[],"class_list":["post-17230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-video-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Math: Turning Variables Into Results - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Math: Turning Variables Into Results - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"Generating consistent, high-quality leads requires more than a good offer,&nbsp; it takes strategy, data and precision. The Farm Journal team applies a proven \u201cDigital Math\u201d approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T21:02:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T21:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"977\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Farm Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farm Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\"},\"author\":{\"name\":\"Farm Journal\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\"},\"headline\":\"Digital Math: Turning Variables Into Results\",\"datePublished\":\"2025-11-19T21:02:17+00:00\",\"dateModified\":\"2025-11-19T21:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\"},\"wordCount\":51,\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\",\"articleSection\":[\"Marketing Video Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\",\"url\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\",\"name\":\"Digital Math: Turning Variables Into Results - Farm Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\",\"datePublished\":\"2025-11-19T21:02:17+00:00\",\"dateModified\":\"2025-11-19T21:17:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\",\"width\":977,\"height\":548,\"caption\":\"Jason Pietraszewski\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.farmjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Math: Turning Variables Into Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmjournal.com\/#website\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"name\":\"Farm Journal\",\"description\":\"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.\",\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmjournal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.farmjournal.com\/#organization\",\"name\":\"Farm Journal\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"width\":238,\"height\":30,\"caption\":\"Farm Journal\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FarmJournal\",\"https:\/\/x.com\/FarmJournal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\",\"name\":\"Farm Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"caption\":\"Farm Journal\"},\"description\":\"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.\",\"url\":\"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Math: Turning Variables Into Results - Farm Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/","og_locale":"en_US","og_type":"article","og_title":"Digital Math: Turning Variables Into Results - Farm Journal","og_description":"Generating consistent, high-quality leads requires more than a good offer,&nbsp; it takes strategy, data and precision. The Farm Journal team applies a proven \u201cDigital Math\u201d approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.","og_url":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/","og_site_name":"Farm Journal","article_publisher":"https:\/\/www.facebook.com\/FarmJournal","article_published_time":"2025-11-19T21:02:17+00:00","article_modified_time":"2025-11-19T21:17:07+00:00","og_image":[{"width":977,"height":548,"url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp","type":"image\/webp"}],"author":"Farm Journal","twitter_card":"summary_large_image","twitter_creator":"@FarmJournal","twitter_site":"@FarmJournal","twitter_misc":{"Written by":"Farm Journal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#article","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/"},"author":{"name":"Farm Journal","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df"},"headline":"Digital Math: Turning Variables Into Results","datePublished":"2025-11-19T21:02:17+00:00","dateModified":"2025-11-19T21:17:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/"},"wordCount":51,"publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"image":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp","articleSection":["Marketing Video Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/","url":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/","name":"Digital Math: Turning Variables Into Results - Farm Journal","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage"},"image":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp","datePublished":"2025-11-19T21:02:17+00:00","dateModified":"2025-11-19T21:17:07+00:00","breadcrumb":{"@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#primaryimage","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp","width":977,"height":548,"caption":"Jason Pietraszewski"},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.farmjournal.com\/"},{"@type":"ListItem","position":2,"name":"Digital Math: Turning Variables Into Results"}]},{"@type":"WebSite","@id":"https:\/\/www.farmjournal.com\/#website","url":"https:\/\/www.farmjournal.com\/","name":"Farm Journal","description":"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.","publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.farmjournal.com\/#organization","name":"Farm Journal","url":"https:\/\/www.farmjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","width":238,"height":30,"caption":"Farm Journal"},"image":{"@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FarmJournal","https:\/\/x.com\/FarmJournal"]},{"@type":"Person","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df","name":"Farm Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","caption":"Farm Journal"},"description":"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.","url":"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/"}]}},"modified_by":"Farm Journal","publishpress_future_action":{"enabled":false,"date":"2026-03-28 05:53:47","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/comments?post=17230"}],"version-history":[{"count":2,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17230\/revisions"}],"predecessor-version":[{"id":17236,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/17230\/revisions\/17236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media\/17229"}],"wp:attachment":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media?parent=17230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/categories?post=17230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/tags?post=17230"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/post-author?post=17230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}