{"id":1696,"date":"2023-01-09T07:39:30","date_gmt":"2023-01-09T13:39:30","guid":{"rendered":"https:\/\/precisionreach.com\/?p=1696"},"modified":"2025-06-24T12:01:06","modified_gmt":"2025-06-24T17:01:06","slug":"programmatic-vs-endemic-advertising","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/","title":{"rendered":"Programmatic vs. Endemic Advertising: Which Is More Effective?"},"content":{"rendered":"

Endemic advertising focuses on placing ads in media that is relevant to the content. Using this approach, your ag-related ad would appear on ag-related sites. For example, at Farm Journal, we offer endemic advertising on the industry\u2019s leading agriculture sites, such as AgWeb<\/a>, Drovers<\/a>, The Scoop<\/a> and Dairy Herd<\/a>.<\/p>\n

Programmatic advertising, on the other hand, is the automatic buying and selling of ad space in real-time on tens of thousands of websites and apps. Programmatic campaigns driven by first-party data don\u2019t wait for your audience to visit a specific endemic property. Instead, it places an ad instantaneously as soon as your audience visits a site, whether or not it\u2019s contextually related to your message. In other words, rather than hoping your target viewers see your ad, programmatic advertising finds the viewers where they are.<\/p>\n

A Matter of Value<\/strong><\/p>\n

An endemic approach lets you choose sites that are relevant to your ag audience, perhaps one they subscribe to or visit regularly offering content about farming or ranching. Your ad for an ag-related product or service makes sense within the context of these sites. The audience expects to see them there.<\/p>\n

This approach has obvious value, but what about the farmers who don\u2019t visit the endemic site? How are you reaching them? How many of them are you missing?<\/p>\n

Flexibility First<\/strong><\/p>\n

Farm Journal executed programmatic ads reach a first-party audience wherever they go online. Your ad isn\u2019t just waiting for them to visit the ag-related site you\u2019ve chosen. Instead, it\u2019s meeting them wherever they visit online, which is especially important when trying to maximize reach a niche audience.<\/p>\n

Using programmatic advertising also opens up significantly more ad space options. You\u2019re not restricting your campaign to just the endemic sites that seem to be most relevant to your audience. You can, however, define the range of sites you want to include. At Farm Journal, we run programmatic ads to brand-safe online properties that includes news, weather, sports and business websites and apps. Our programmatic ads can reach more than 90% of farmers in your target audience segment. While endemic properties are, without question, very valuable to agri-marketers, none offer an opportunity this comprehensive in terms of reach and frequency.<\/p>\n

Find the Right Mix <\/strong><\/p>\n

So, you can see that endemic and programmatic advertising are able to work together to reach your target audience, each offering certain capabilities. It\u2019s not a question of one or the other but, instead, how best to allocate your budget to get the results you want. While agri-marketers are probably more accustomed to endemic advertising, they should also consider increasing the percentage of programmatic ads they buy to increase their ROI.<\/p>\n

Why? At Farm Journal, we surveyed 38 agri-marketing professionals and found that, on average, they allocate only 25.4% for programmatic advertising. Meanwhile, a recent survey of 100 farmers conducted by Farm Journal revealed that they spend 63% of their online time on non-ag platforms. Programmatic ads enable agri-marketers to deliver their message where farmers and ranchers spend 2\/3 of their time digitally.<\/p>\n

As agri-marketers, we have an opportunity to get that bigger bang for our buck by allocating an appropriate amount of our budget to programmatic advertising. By finding the right balance, we\u2019ll be more successful in optimizing return on ad spend.<\/p>\n

Breakthrough marketing and sales start with deep understanding. Learn how our Intelligence and Influence Solutions can drive smarter strategies: https:\/\/www.farmjournal.com\/solutions\/#Intelligence<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Endemic advertising focuses on placing ads in media that is relevant to the content. Using this approach, your ag-related ad would appear on ag-related sites. For example, at Farm Journal, we offer endemic advertising on the industry\u2019s leading agriculture sites, such as AgWeb, Drovers, The Scoop and Dairy Herd. Programmatic advertising, on the other hand, […]<\/p>\n","protected":false},"author":1,"featured_media":14532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[160],"tags":[],"post-author":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic"],"yoast_head":"\nProgrammatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal<\/title>\n<meta name=\"description\" content=\"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T13:39:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T17:01:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Farm Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farm Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\"},\"author\":{\"name\":\"Farm Journal\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\"},\"headline\":\"Programmatic vs. Endemic Advertising: Which Is More Effective?\",\"datePublished\":\"2023-01-09T13:39:30+00:00\",\"dateModified\":\"2025-06-24T17:01:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\",\"articleSection\":[\"Programmatic\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\",\"url\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\",\"name\":\"Programmatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\",\"datePublished\":\"2023-01-09T13:39:30+00:00\",\"dateModified\":\"2025-06-24T17:01:06+00:00\",\"description\":\"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\",\"width\":790,\"height\":473},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.farmjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic vs. Endemic Advertising: Which Is More Effective?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmjournal.com\/#website\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"name\":\"Farm Journal\",\"description\":\"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.\",\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmjournal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.farmjournal.com\/#organization\",\"name\":\"Farm Journal\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"width\":238,\"height\":30,\"caption\":\"Farm Journal\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FarmJournal\",\"https:\/\/x.com\/FarmJournal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\",\"name\":\"Farm Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"caption\":\"Farm Journal\"},\"description\":\"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.\",\"url\":\"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programmatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal","description":"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Programmatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal","og_description":"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.","og_url":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/","og_site_name":"Farm Journal","article_publisher":"https:\/\/www.facebook.com\/FarmJournal","article_published_time":"2023-01-09T13:39:30+00:00","article_modified_time":"2025-06-24T17:01:06+00:00","og_image":[{"width":790,"height":473,"url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png","type":"image\/png"}],"author":"Farm Journal","twitter_card":"summary_large_image","twitter_creator":"@FarmJournal","twitter_site":"@FarmJournal","twitter_misc":{"Written by":"Farm Journal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#article","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/"},"author":{"name":"Farm Journal","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df"},"headline":"Programmatic vs. Endemic Advertising: Which Is More Effective?","datePublished":"2023-01-09T13:39:30+00:00","dateModified":"2025-06-24T17:01:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/"},"wordCount":580,"publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"image":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png","articleSection":["Programmatic"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/","url":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/","name":"Programmatic vs. Endemic Advertising: Which Is More Effective? - Farm Journal","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png","datePublished":"2023-01-09T13:39:30+00:00","dateModified":"2025-06-24T17:01:06+00:00","description":"To ensure that you find a programmatic vendor that can deliver the ROI you want from your ads, be sure you ask the following questions.","breadcrumb":{"@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#primaryimage","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png","width":790,"height":473},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.farmjournal.com\/"},{"@type":"ListItem","position":2,"name":"Programmatic vs. Endemic Advertising: Which Is More Effective?"}]},{"@type":"WebSite","@id":"https:\/\/www.farmjournal.com\/#website","url":"https:\/\/www.farmjournal.com\/","name":"Farm Journal","description":"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.","publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.farmjournal.com\/#organization","name":"Farm Journal","url":"https:\/\/www.farmjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","width":238,"height":30,"caption":"Farm Journal"},"image":{"@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FarmJournal","https:\/\/x.com\/FarmJournal"]},{"@type":"Person","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df","name":"Farm Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","caption":"Farm Journal"},"description":"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.","url":"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/"}]}},"modified_by":"Farm Journal","publishpress_future_action":{"enabled":false,"date":"2026-03-28 05:58:08","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/1696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/comments?post=1696"}],"version-history":[{"count":5,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/1696\/revisions"}],"predecessor-version":[{"id":15250,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/1696\/revisions\/15250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media\/14532"}],"wp:attachment":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media?parent=1696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/categories?post=1696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/tags?post=1696"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/post-author?post=1696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}