{"id":16828,"date":"2025-02-27T18:54:00","date_gmt":"2025-02-28T00:54:00","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=16828"},"modified":"2025-10-27T18:55:09","modified_gmt":"2025-10-27T23:55:09","slug":"using-data-to-qualify-leads","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/using-data-to-qualify-leads\/","title":{"rendered":"Using Data to Qualify Leads"},"content":{"rendered":"\n<p>A startup was targeting a specific group of farmers\/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/02\/FJCaseS_Data-to-qualify-leads1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" width=\"541\" height=\"703\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Using-Data-to-Qualify-Leads.webp\" alt=\"Using Data to Qualify Leads\" class=\"wp-image-16829\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Using-Data-to-Qualify-Leads.webp 541w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Using-Data-to-Qualify-Leads-231x300.webp 231w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/a><figcaption class=\"wp-element-caption\"><br>Click to view PDF<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A startup was targeting a specific group of farmers\/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.<\/p>\n","protected":false},"author":1,"featured_media":16829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[100],"tags":[],"post-author":[],"class_list":["post-16828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer_stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Data to Qualify Leads - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/using-data-to-qualify-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Data to Qualify Leads - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"A startup was targeting a specific group of farmers\/ landowners with no way to reach them. 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