{"id":16782,"date":"2024-10-26T21:23:00","date_gmt":"2024-10-27T02:23:00","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=16782"},"modified":"2025-10-26T21:42:03","modified_gmt":"2025-10-27T02:42:03","slug":"becks-day-ever-highlights-giving-back","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/becks-day-ever-highlights-giving-back\/","title":{"rendered":"CTR Soars with Powerful Videos Aimed at the Heart"},"content":{"rendered":"\n<p>Beck\u2019s Hybrids wanted to expand awareness of the company\u2019s dedication to giving back to farmers. Farm Journal created a dramatic series of 10-minute episodes focused on families facing difficult challenges.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/FJCaseS_Becks-day-ever-1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" width=\"540\" height=\"701\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Becks-day-ever.webp\" alt=\"Beck's Day Ever\" class=\"wp-image-16783\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Becks-day-ever.webp 540w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/Becks-day-ever-231x300.webp 231w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><figcaption class=\"wp-element-caption\"><br>Click to view PDF<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Beck\u2019s Hybrids wanted to expand awareness of the company\u2019s dedication to giving back to farmers. 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