{"id":16476,"date":"2025-10-21T14:11:59","date_gmt":"2025-10-21T19:11:59","guid":{"rendered":"https:\/\/www.farmjournal.com\/?page_id=16476"},"modified":"2025-11-19T14:31:06","modified_gmt":"2025-11-19T20:31:06","slug":"resources","status":"publish","type":"page","link":"https:\/\/www.farmjournal.com\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16476\" class=\"elementor elementor-16476\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18dc580 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"18dc580\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09c022b e-con-full e-flex e-con e-child\" data-id=\"09c022b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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*\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10204\" class=\"elementor elementor-10204 swiper-slide e-loop-item e-loop-item-11525 post-11525 page-heroes type-page-heroes status-publish hentry page-heroes-categories-resources\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8e179e9 e-flex e-con-boxed e-con e-parent\" data-id=\"8e179e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c35f940 e-con-full e-flex e-con e-child\" data-id=\"c35f940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2425c elementor-widget elementor-widget-heading\" data-id=\"fb2425c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resources to shape your Ag and Food GTM strategy and programs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32854e e-con-full slider-image-rk e-flex e-con e-child\" data-id=\"d32854e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301714b e-flex e-con-boxed e-con e-parent\" data-id=\"301714b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d0c4e6 e-con-full e-flex e-con e-child\" data-id=\"7d0c4e6\" data-element_type=\"container\" data-e-type=\"container\" id=\"customer-stories\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-183f57a e-con-full e-flex e-con e-child\" data-id=\"183f57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2fb8f0a e-con-full e-flex e-con e-child\" data-id=\"2fb8f0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf41281 elementor-widget elementor-widget-heading\" data-id=\"bf41281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resources to shape your Ag and Food GTM strategy and programs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb5651 elementor-widget elementor-widget-text-editor\" data-id=\"efb5651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From research, market analysis and streaming programming to customer stories and actionable blogs and vlogs, Farm Journal provides resources to power your strategies and guide your go-to-market execution. Bookmark this page for regularly updated, helpful resources, or visit our <span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"text-decoration: underline; color: #ffffff;\" href=\"\/farm-journal-brands\/\">brand finder<\/a><\/span>\u00a0for more content that aligns with the market segments of your choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d3400c e-con-full e-flex e-con e-child\" data-id=\"6d3400c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88719fa elementor-widget elementor-widget-image\" data-id=\"88719fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"621\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp\" class=\"attachment-large size-large wp-image-11618\" alt=\"Tractor Cab\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp 621w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1-300x300.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1-150x150.webp 150w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc33e59 e-con-full e-flex e-con e-child\" data-id=\"cc33e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81216b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81216b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332df2c elementor-widget elementor-widget-menu-anchor\" data-id=\"332df2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nav-customer-stories\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36231ba elementor-widget elementor-widget-menu-anchor\" data-id=\"36231ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nav-webinars\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8258c3e elementor-widget elementor-widget-menu-anchor\" data-id=\"8258c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nav-podcasts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3db458 elementor-widget elementor-widget-heading\" data-id=\"a3db458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Filter by resource type<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c963d7a e-con-full e-flex e-con e-child\" data-id=\"c963d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f250ad2 elementor-widget__width-initial elementor-widget elementor-widget-jet-smart-filters-checkboxes\" data-id=\"f250ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-smart-filters-checkboxes.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-smart-filters-checkboxes jet-filter \" data-indexer-rule=\"show\" data-show-counter=\"\" data-change-counter=\"always\"><div class=\"jet-checkboxes-list\" data-query-type=\"tax_query\" data-query-var=\"category\" data-smart-filter=\"checkboxes\" data-filter-id=\"16490\" data-apply-type=\"mixed\" data-content-provider=\"jet-engine\" data-additional-providers=\"\" data-query-id=\"resource-library-grid\" data-active-label=\"Resources Library Filter\" data-layout-options=\"{&quot;show_label&quot;:&quot;&quot;,&quot;display_options&quot;:{&quot;show_items_label&quot;:false,&quot;show_decorator&quot;:&quot;yes&quot;,&quot;filter_image_size&quot;:&quot;full&quot;,&quot;show_counter&quot;:false}}\" data-query-var-suffix=\"\" data-apply-on=\"value\"><fieldset class=\"jet-checkboxes-list-wrapper\"><legend style=\"display:none;\">Resources Library Filter<\/legend><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label class=\"jet-checkboxes-list__item\" >\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"category\"\n\t\t\tvalue=\"100\"\n\t\t\tdata-label=\"Customer Stories\"\n\t\t\t\t\t\taria-label=\"Customer Stories\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">Customer Stories<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label class=\"jet-checkboxes-list__item\" >\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"category\"\n\t\t\tvalue=\"182\"\n\t\t\tdata-label=\"Insights\"\n\t\t\t\t\t\taria-label=\"Insights\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">Insights<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label class=\"jet-checkboxes-list__item\" >\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"category\"\n\t\t\tvalue=\"184\"\n\t\t\tdata-label=\"Marketing Video Tips\"\n\t\t\t\t\t\taria-label=\"Marketing Video Tips\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">Marketing Video Tips<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label class=\"jet-checkboxes-list__item\" >\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"category\"\n\t\t\tvalue=\"183\"\n\t\t\tdata-label=\"Podcasts &amp; Webinars\"\n\t\t\t\t\t\taria-label=\"Podcasts &amp; Webinars\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">Podcasts &amp; Webinars<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><\/fieldset><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-857b401 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"857b401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2caa3f6 elementor-widget elementor-widget-button\" data-id=\"2caa3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9ad53 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"da9ad53\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"resource-library-grid\" data-settings=\"{&quot;columns&quot;:3,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--16500\" data-queried-id=\"11525|WP_Post\" data-nav=\"{&quot;enabled&quot;:true,&quot;type&quot;:&quot;scroll&quot;,&quot;more_el&quot;:null,&quot;query&quot;:{&quot;post_status&quot;:[&quot;publish&quot;],&quot;post_type&quot;:&quot;post&quot;,&quot;posts_per_page&quot;:&quot;12&quot;,&quot;paged&quot;:&quot;1&quot;,&quot;ignore_sticky_posts&quot;:&quot;1&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;customer_stories&quot;,&quot;insights&quot;,&quot;podcasts-webinars&quot;,&quot;marketing-video-tips&quot;],&quot;operator&quot;:&quot;IN&quot;}],&quot;suppress_filters&quot;:false,&quot;jet_smart_filters&quot;:&quot;jet-engine\\\/resource-library-grid&quot;,&quot;signature&quot;:&quot;3ccac3b19b25d9dd515bf1c6726249fc6289350f06149ba4cb9f78cc7fb07234&quot;},&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:16500,&quot;posts_num&quot;:12,&quot;columns&quot;:3,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;yes&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;scroll&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:&quot;yes&quot;,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;resource-library-grid&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"4\" data-listing-source=\"posts\" data-listing-id=\"16500\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17731\" data-post-id=\"17731\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"328\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/aligning-your-campaign.gif\" class=\"attachment-large size-large wp-image-17734\" alt=\"Aligning your campaign\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Define Success Metrics for Your Ag Equipment GTM Campaign<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing campaigns rarely fail because of the creative missing the mark. They fail because they are measured against the wrong objective. Too often, performance is summarized in a single number: click-through rate. CTR is easy to report, easy to benchmark and easy to optimize toward. But easy does not mean effective. Clicks do not sell [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/how-to-define-success-metrics-for-your-ag-equipment-gtm-campaign\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17728\" data-post-id=\"17728\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework.webp\" class=\"attachment-large size-large wp-image-17727\" alt=\"reliability framework\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework.webp 900w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How Dealers Should Answer the \u201cMost Reliable Tractor\u201d Question<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every dealer hears it:\u201cWhat\u2019s the most reliable tractor you sell?\u201d It sounds like a product question. It\u2019s actually a trust question. Farmers aren\u2019t asking you to crown a winner. They\u2019re asking whether this decision will cost them time, money, or sleep when it matters most. Dealers who lead with a brand name risk missing the [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/how-dealers-should-answer-the-most-reliable-tractor-question\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17703\" data-post-id=\"17703\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1.webp\" class=\"attachment-large size-large wp-image-17720\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1.webp 800w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why Attention Matters More Than Response for Advertisers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story. Farmers are searching differently, using AI-assisted tools, voice search and quick-scan platforms that often answer their questions without the need to click at all. With this shift, the true indicator of [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/why-attention-matters-more-than-response-for-advertisers\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17681\" data-post-id=\"17681\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/alexa-hunziker.webp\" class=\"attachment-large size-large wp-image-17684\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/alexa-hunziker.webp 979w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/alexa-hunziker-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/alexa-hunziker-768x433.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Marketing Video Tips<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Stop Chasing Leads. Start Designing the Right Offer.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead generation starts with delivering real value in exchange for a farmer\u2019s time and attention. The CTA and offer you choose shape not only how many leads you capture, but how qualified, motivated and purchase-ready those prospects become. When you shift your mindset from what you want to collect to what farmers genuinely need in [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/stop-chasing-leads-start-designing-right-offers\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17637\" data-post-id=\"17637\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"424\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability.webp\" class=\"attachment-large size-large wp-image-17640\" alt=\"Brand Content Discoverability\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability.webp 750w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability-300x170.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand and Content Discoverability Is the New Battleground in Ag Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world is searching for information a bit differently these days. Gone are the days of winning the click (traditional SEO). The game now is centered on winning brand authority and trust (modern AEO, answer engine optimization). In a world now crowded with \u201cAI slop,\u201d brands will only cut through by growing brand authority and [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/brand-and-content-discoverability-is-the-new-battleground-in-ag-marketing\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17532\" data-post-id=\"17532\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-1024x540.webp\" class=\"attachment-large size-large wp-image-17535\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-1024x540.webp 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-300x158.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-768x405.webp 768w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces.webp 1073w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Home Page Slider<\/span>  |  <span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Three Market Forces Reshaping Agriculture Sales and Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today\u2019s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as \u201cnot a collapse, but a grind.\u201d (AgWeb) In this environment, the [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/the-three-market-forces-reshaping-agriculture-sales-and-marketing\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17252\" data-post-id=\"17252\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"396\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border.webp\" class=\"attachment-large size-large wp-image-17415\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border.webp 702w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border-300x169.webp 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your Next Big Customer Isn\u2019t Guesswork. Clues Are in the Data<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most machinery dealers are sitting on a mountain of customer data, but still can\u2019t answer the questions that actually move iron: Who\u2019s growing, who\u2019s slowing, and what are they shopping for right now? In a recent Farm Country Update session, Candace Bergesch (Director of Data Insights) and Casey Seymour (VP of Machinery) broke down thousands [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/your-next-big-customer-isnt-guesswork-clues-are-in-the-data\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17245\" data-post-id=\"17245\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image.png\" class=\"attachment-large size-large wp-image-17246\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image.png 540w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image-300x300.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image-150x150.png 150w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Media Summit 2025: Shifting Strategies in a Changing Digital Landscape<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers, publishers, creators and digital strategists from across the country met in Raleigh, North Carolina, for the 2025 Digital Media Summit on November 12 and 13. The event brought together teams facing the same pressures. Audiences are shifting, behaviors are changing and the playbook for digital performance looks different than what it did even a [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/digital-media-summit-2025-shifting-strategies-in-a-changing-digital-landscape\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17232\" data-post-id=\"17232\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp\" class=\"attachment-large size-large wp-image-17233\" alt=\"Kristina Williamson\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson.webp 981w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/kristina-williamson-768x431.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Marketing Video Tips<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Power of Creative<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Power of Creative comes to life when you combine competitive insight, a consistent omni channel presence, and timely execution. Your creative becomes more than a message. It becomes a driver of engagement and real marketing impact. This is how modern ag brands stand out, stay relevant, and earn attention where decisions are made.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/the-power-of-creative\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17230\" data-post-id=\"17230\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp\" class=\"attachment-large size-large wp-image-17229\" alt=\"Jason Pietraszewski\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video.webp 977w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video-300x168.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/jason-video-768x431.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Marketing Video Tips<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Math: Turning Variables Into Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generating consistent, high-quality leads requires more than a good offer,&nbsp; it takes strategy, data and precision. The Farm Journal team applies a proven \u201cDigital Math\u201d approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/digital-math-turning-variables-into-results-2\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17218\" data-post-id=\"17218\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/eric-king-video.webp\" class=\"attachment-large size-large wp-image-17219\" alt=\"Eric King\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/eric-king-video.webp 979w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/eric-king-video-300x168.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/11\/eric-king-video-768x430.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Marketing Video Tips<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unlocking Results with Intent-Based Targeting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connecting with agricultural audiences takes more than broad messaging; it requires understanding what people are actively researching and engaging with. At Farm Journal, we use intent data and targeted digital strategy to reach verified buyers at the right moment, driving stronger engagement and measurable results across the agriculture industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/unlocking-results-with-intent-based-targeting\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-16890\" data-post-id=\"16890\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"16500\" class=\"elementor elementor-16500\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131aaea e-flex e-con-boxed e-con e-parent\" data-id=\"131aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50fb55 elementor-widget elementor-widget-image\" data-id=\"c50fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"250\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/thumbnail_Shaking-Hands-596342788_4256x2832.webp\" class=\"attachment-large size-large wp-image-16892\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/thumbnail_Shaking-Hands-596342788_4256x2832.webp 375w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/10\/thumbnail_Shaking-Hands-596342788_4256x2832-300x200.webp 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c6d81 e-con-full e-flex e-con e-child\" data-id=\"74c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5625e elementor-widget elementor-widget-heading\" data-id=\"ef5625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Insights<\/span>  |  <span>Marketing<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4db79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4db79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9988747 elementor-widget elementor-widget-heading\" data-id=\"9988747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modernizing Your Co-Op Marketing Program for Measurable Impact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0998edc elementor-widget elementor-widget-text-editor\" data-id=\"0998edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to Maximize the Impact of Your Co-Op Marketing Investment The problem isn\u2019t that co-op marketing has lost value; it\u2019s that the model hasn\u2019t evolved with modern marketing expectations. As a result, co-op dollars go unused or are wasted due to inefficiency and ineffectiveness. For ag marketers working to prove ROI and maximize budget efficiency, [&hellip;]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b159f2 e-con-full jedv-enabled--yes e-flex e-con e-child\" data-id=\"5b159f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-d7a0333 e-con-full button-width-fj e-flex e-con e-child\" data-id=\"d7a0333\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/modernizing-your-co-op-marketing-program-for-measurable-impact\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d1dcb elementor-widget elementor-widget-heading\" data-id=\"b0d1dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">MORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Resources to shape your Ag and Food GTM strategy and programs From research, market analysis and streaming programming to customer stories and actionable blogs and vlogs, Farm Journal provides resources to power your strategies and guide your go-to-market execution. Bookmark this page for regularly updated, helpful resources, or visit our brand finder\u00a0for more content that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11618,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-16476","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - Farm Journal<\/title>\n<meta name=\"description\" content=\"Resources to shape your Ag and Food GTM strategy and programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - 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