{"id":15755,"date":"2025-08-01T22:51:18","date_gmt":"2025-08-02T03:51:18","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=15755"},"modified":"2025-10-22T00:21:26","modified_gmt":"2025-10-22T05:21:26","slug":"produce-shoppers-double-down-on-health-but-inflation-is-steering-what-hits-the-cart","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/produce-shoppers-double-down-on-health-but-inflation-is-steering-what-hits-the-cart\/","title":{"rendered":"Produce Shoppers Double Down on Health \u2014 But Inflation Is Steering What Hits the Cart"},"content":{"rendered":"\n<p>In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: <strong>health continues to drive purchases of fresh fruits and vegetables.<\/strong> According to <a href=\"https:\/\/www.thepacker.com\/\"><em>The Packer<\/em><\/a><em>\u2019s<\/em> new <a href=\"https:\/\/www.thepacker.com\/fresh-trends-report\"><strong>Fresh Trends 2025<\/strong><\/a> report, 72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle.<\/p>\n\n\n\n<p>But alongside this steady motivator, price pressures loom larger than ever. Nearly half of consumers (44%) now say that cost is the <strong>top factor<\/strong> in deciding what to buy, up from just 39% last year. As households juggle tighter budgets, they\u2019re often reaching for familiar staples over experimenting with newer or higher-priced options.<\/p>\n\n\n\n<p>Even so, opportunity is far from lost. The report points to bright spots that today\u2019s marketers can harness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Millennials and Gen Z are leading the way on trying new products,<\/strong> exploring organic options and prioritizing convenience including prepped veggies to grab-and-go fruit packs.<br><\/li>\n\n\n\n<li>Organic interest remains robust, with <strong>22% of consumers purchasing organic always or most of the time<\/strong>, particularly among younger and higher-income households.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>This is a pivotal moment for marketers to refine their message. By tying health benefits to smart value, simplifying discovery through sampling or influencer content and spotlighting sustainability, produce marketers can all break through shopper caution.<\/p>\n\n\n\n<p>Farm Journal\u2019s fresh produce brand, The Packer, is dedicated to equipping the food and ag industry with the insights needed to adapt and grow. The full <em>Fresh Trends 2025<\/em> report is packed with actionable data on income brackets, household types and category-specific buying patterns \u2014 all to help you fine-tune your marketing strategy for the year ahead.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thepacker.com\/fresh-trends-report\"><strong>Download the report to explore the complete findings and see where the next opportunities for growth lie.<\/strong><\/a><\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1IyBnCMXFgs?si=F8JO_-mSIdIfmDz-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: health continues to drive purchases of fresh fruits and vegetables. According to The Packer\u2019s new Fresh Trends 2025 report, 72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle. But alongside this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[182,103],"tags":[],"post-author":[169],"class_list":["post-15755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-marketing","post-author-jennifer-strailey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produce Shoppers Double Down on Health \u2014 But Inflation Is Steering What Hits the Cart - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/produce-shoppers-double-down-on-health-but-inflation-is-steering-what-hits-the-cart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produce Shoppers Double Down on Health \u2014 But Inflation Is Steering What Hits the Cart - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: health continues to drive purchases of fresh fruits and vegetables. 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