{"id":1436,"date":"2021-05-02T21:35:09","date_gmt":"2021-05-03T02:35:09","guid":{"rendered":"https:\/\/precisionreach.com\/?p=1436"},"modified":"2025-06-24T12:05:29","modified_gmt":"2025-06-24T17:05:29","slug":"how-to-create-programmatic-audio-ads","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/how-to-create-programmatic-audio-ads\/","title":{"rendered":"How to Create Programmatic Audio Ads"},"content":{"rendered":"

Types of Programmatic Audio Ads<\/strong><\/h2>\n

There are various types of audio ads, but they share one thing in common: They are characterized by a voiceover which delivers your message to your target audience. In this blog, we\u2019re focusing on linear audio ads, which are what you can distribute through your DSP.<\/p>\n

Linear audio ads\u00a0<\/strong>are commercial ads that can be placed pre-roll, mid-roll or post-roll. There are 2 types of units: pre-produced and native. Pre-produced are exactly that, they are produced in advance by the advertiser and then distributed. When turning on a Spotify playlist, you might hear a pre-produced commercial audio ad before the music begins playing. Or, you might hear an audio ad while listening to internet radio.<\/p>\n

Native audio ads are typically found in podcasts, and they are scripted ads that are read by the show\u2019s hosts. Because there are fewer components to creating a native ad, in this blog we\u2019ll focus on creating pre-produced commercial ads. Let\u2019s dig in.<\/p>\n

How to Create an Audio Ad\u00a0<\/strong><\/h2>\n

An audio ad is made up of several components. All of them revolve around the most important aspect of your audio ad: its\u00a0message.\u00a0<\/i>From the script itself to the voice actor used for the voiceover and background sound, every detail of an audio ad contributes to communicating a message to the listener. To help you get started with putting an audio ad together, here are 3 basic steps for creating an audio ad.<\/p>\n

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  1. Write Your Script<\/strong><\/li>\n<\/ol>\n

    The script should be simple, with a clear message that includes a value proposition and one defined call to action (CTA). Audio ads are usually either 15 or 30 seconds long. For a 15 second ad, aim for a script length of 40 words. For 30 second ads, aim for 55-75 words. It\u2019s also good to keep in mind that your brand name should be repeated 2-3 times throughout the ad. When writing an ad script, remember that the best audio ads tell a story that keeps the listener engaged and makes the ad memorable.<\/p>\n

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    1. Cast for Voice Over<\/strong><\/li>\n<\/ol>\n

      Once your script is finalized, it\u2019s time to find your voice actor. You\u2019ll want to find a voice that is on brand and relatable (or appealing) to your target audience. For audio ads, a friendly, conversational tone is key. You\u2019re not looking for the theatrical types of voices often heard in radio ads\u2014that\u2019s because with programmatic audio you\u2019re reaching people when they\u2019re already actively listening. So you don\u2019t need to be flashy to get their attention. Not sure where to find a voice actor? There are resources available! Example?\u00a0Voices.com<\/a>, where you can find and hire professional, qualified voice actors.<\/p>\n

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      1. Record and Mix<\/strong><\/li>\n<\/ol>\n

        You have your script and your voice actor, and so it\u2019s time to record. The script delivery should be slow-paced, with a consistent tone and tempo. Don\u2019t rush it\u2014but make sure you stay within the ad length of 15 or 30 seconds. When mixing the final edit, consider the transitions in and out of the ad\u2014you don\u2019t want them to feel jarring to the listener. Use minimal background music, so it doesn\u2019t distract, and add subtle effects and environmental sounds to create imagery in the listener\u2019s mind. When your ad is mixed, export it in the format OGG, MP3, MP4, WAV, FLAC, or AAC, and make sure the file is 500MB or smaller (the smaller the better!).<\/p>\n

        Looking for resources to help you create your audio ads? Here are a couple useful tools to check out:<\/p>\n