{"id":13668,"date":"2024-10-31T08:07:00","date_gmt":"2024-10-31T13:07:00","guid":{"rendered":"https:\/\/www.farmjournal.com\/?p=13668"},"modified":"2024-11-13T09:41:15","modified_gmt":"2024-11-13T15:41:15","slug":"how-shark-week-inspired-a-successful-omnichannel-campaign","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/","title":{"rendered":"How Shark Week Inspired a Successful Omnichannel Campaign"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div\n  style=\"position: relative; display: block; max-width: 800px;\">\n  <div\n    style=\"padding-top: 56.25%;\">\n    <iframe\n      src=\"https:\/\/players.brightcove.net\/5176256085001\/default_default\/index.html?videoId=6363977664112\"\n      allowfullscreen=\"\"\n      allow=\"encrypted-media\"\n      style=\"position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;\"><\/iframe>\n  <\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[103],"tags":[],"post-author":[],"class_list":["post-13668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T13:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T15:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Farm Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farm Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\"},\"author\":{\"name\":\"Farm Journal\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\"},\"headline\":\"How Shark Week Inspired a Successful Omnichannel Campaign\",\"datePublished\":\"2024-10-31T13:07:00+00:00\",\"dateModified\":\"2024-11-13T15:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\",\"url\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\",\"name\":\"How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp\",\"datePublished\":\"2024-10-31T13:07:00+00:00\",\"dateModified\":\"2024-11-13T15:41:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp\",\"width\":840,\"height\":600,\"caption\":\"Smart Farming Week Vlog Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.farmjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Shark Week Inspired a Successful Omnichannel Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmjournal.com\/#website\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"name\":\"Farm Journal\",\"description\":\"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.\",\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmjournal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.farmjournal.com\/#organization\",\"name\":\"Farm Journal\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"width\":238,\"height\":30,\"caption\":\"Farm Journal\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FarmJournal\",\"https:\/\/x.com\/FarmJournal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\",\"name\":\"Farm Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g\",\"caption\":\"Farm Journal\"},\"description\":\"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.\",\"url\":\"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal","og_url":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/","og_site_name":"Farm Journal","article_publisher":"https:\/\/www.facebook.com\/FarmJournal","article_published_time":"2024-10-31T13:07:00+00:00","article_modified_time":"2024-11-13T15:41:15+00:00","og_image":[{"width":840,"height":600,"url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp","type":"image\/webp"}],"author":"Farm Journal","twitter_card":"summary_large_image","twitter_creator":"@FarmJournal","twitter_site":"@FarmJournal","twitter_misc":{"Written by":"Farm Journal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#article","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/"},"author":{"name":"Farm Journal","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df"},"headline":"How Shark Week Inspired a Successful Omnichannel Campaign","datePublished":"2024-10-31T13:07:00+00:00","dateModified":"2024-11-13T15:41:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/"},"wordCount":8,"publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"image":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/","url":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/","name":"How Shark Week Inspired a Successful Omnichannel Campaign - Farm Journal","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp","datePublished":"2024-10-31T13:07:00+00:00","dateModified":"2024-11-13T15:41:15+00:00","breadcrumb":{"@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#primaryimage","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/10\/Smart-Farming-Week-Vlog-Image.webp","width":840,"height":600,"caption":"Smart Farming Week Vlog Image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmjournal.com\/how-shark-week-inspired-a-successful-omnichannel-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.farmjournal.com\/"},{"@type":"ListItem","position":2,"name":"How Shark Week Inspired a Successful Omnichannel Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.farmjournal.com\/#website","url":"https:\/\/www.farmjournal.com\/","name":"Farm Journal","description":"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.","publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.farmjournal.com\/#organization","name":"Farm Journal","url":"https:\/\/www.farmjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","width":238,"height":30,"caption":"Farm Journal"},"image":{"@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FarmJournal","https:\/\/x.com\/FarmJournal"]},{"@type":"Person","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df","name":"Farm Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c564f76b04f002591bae5d1749ba68b09cd7aaefc9e499a9a65e3545a64b114?s=96&d=mm&r=g","caption":"Farm Journal"},"description":"Just chirpin' along in the universe. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. sed do eiusmod tempor incididunt ut labore.","url":"https:\/\/www.farmjournal.com\/author\/ryan-kramer\/"}]}},"modified_by":"Farm Journal","publishpress_future_action":{"enabled":false,"date":"2026-03-28 06:05:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/13668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/comments?post=13668"}],"version-history":[{"count":3,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/13668\/revisions"}],"predecessor-version":[{"id":13672,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/posts\/13668\/revisions\/13672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media\/13605"}],"wp:attachment":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media?parent=13668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/categories?post=13668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/tags?post=13668"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/post-author?post=13668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}