{"id":1343,"date":"2021-02-14T13:53:53","date_gmt":"2021-02-14T19:53:53","guid":{"rendered":"https:\/\/precisionreach.com\/?p=1343"},"modified":"2025-06-24T12:07:55","modified_gmt":"2025-06-24T17:07:55","slug":"connected-television-advertising-10-reasons-why-you-should-consider-ctv","status":"publish","type":"post","link":"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/","title":{"rendered":"Connected Television Advertising – 10 Reasons Why You Should Consider CTV"},"content":{"rendered":"

10 reasons for you to consider CTV in your marketing mix<\/strong><\/p>\n

    \n
  1. Precise targeting of valuable audiences using first party data<\/li>\n
  2. Full screen ads<\/li>\n
  3. No skipping with 95% plus completion rates<\/li>\n
  4. CTV is in prime position with the demise of 3rd<\/sup> party cookies<\/li>\n
  5. Measurable results by device, network, day of week, and more<\/li>\n
  6. Accessible and affordable to advertisers of all sizes<\/li>\n
  7. Less waste compared to traditional (linear) television<\/li>\n
  8. Ideal for integration with Display, Social and Search campaigns<\/li>\n
  9. Premium inventory partners including major networks around the world<\/li>\n
  10. Precise frequency as you control how often your ads are shown to the target audience<\/li>\n<\/ol>\n

    Television is unmatched when it comes to delivering top-of-the-funnel branding. Closed loop digital measurement and optimization against business outcomes are table stakes for performance marketers. CTV delivers both.<\/p>\n

    With the continued growth in streaming apps, mobile devices, and smart TVs, the momentum behind Connected TV isn\u2019t slowing down any time soon.<\/p>\n

    Breakthrough marketing and sales start with deep understanding. Learn how our Intelligence and Influence Solutions can drive smarter strategies: https:\/\/www.farmjournal.com\/solutions\/#Intelligence<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    10 reasons for you to consider CTV in your marketing mix Precise targeting of valuable audiences using first party data Full screen ads No skipping with 95% plus completion rates CTV is in prime position with the demise of 3rd party cookies Measurable results by device, network, day of week, and more Accessible and affordable […]<\/p>\n","protected":false},"author":1,"featured_media":14477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[160],"tags":[],"post-author":[],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic"],"yoast_head":"\nConnected Television Advertising - 10 Reasons Why You Should Consider CTV - Farm Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected Television Advertising - 10 Reasons Why You Should Consider CTV - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"10 reasons for you to consider CTV in your marketing mix Precise targeting of valuable audiences using first party data Full screen ads No skipping with 95% plus completion rates CTV is in prime position with the demise of 3rd party cookies Measurable results by device, network, day of week, and more Accessible and affordable […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-14T19:53:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T17:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farm Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farm Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\"},\"author\":{\"name\":\"Farm Journal\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/person\/5af42bd34f25f33f410563a95ad923df\"},\"headline\":\"Connected Television Advertising – 10 Reasons Why You Should Consider CTV\",\"datePublished\":\"2021-02-14T19:53:53+00:00\",\"dateModified\":\"2025-06-24T17:07:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\"},\"wordCount\":185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3a.jpg\",\"articleSection\":[\"Programmatic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\",\"url\":\"https:\/\/www.farmjournal.com\/connected-television-advertising-10-reasons-why-you-should-consider-ctv\/\",\"name\":\"Connected Television Advertising - 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