{"id":13120,"date":"2024-09-04T13:26:36","date_gmt":"2024-09-04T18:26:36","guid":{"rendered":"https:\/\/www.farmjournal.com\/?page_id=13120"},"modified":"2025-06-24T11:35:21","modified_gmt":"2025-06-24T16:35:21","slug":"farm-journal-blog","status":"publish","type":"page","link":"https:\/\/www.farmjournal.com\/farm-journal-blog\/","title":{"rendered":"Farm Journal Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13120\" class=\"elementor elementor-13120\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f207de e-flex e-con-boxed e-con e-parent\" data-id=\"6f207de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7647b6 e-con-full e-flex e-con e-child\" data-id=\"f7647b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2411ad0 e-con-full e-flex e-con e-child\" data-id=\"2411ad0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4221892 elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"4221892\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:10204,&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-10204\">.e-loop-item-13122 .elementor-element.elementor-element-8e179e9:not(.elementor-motion-effects-element-type-background), .e-loop-item-13122 .elementor-element.elementor-element-8e179e9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#283d26;}.e-loop-item-13122 .elementor-element.elementor-element-c55599c .elementor-heading-title{color:#ffffff;}.e-loop-item-13122 .elementor-element.elementor-element-9cb48a7:not(.elementor-motion-effects-element-type-background), .e-loop-item-13122 .elementor-element.elementor-element-9cb48a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#102248;}.e-loop-item-13122 .elementor-element.elementor-element-d32854e:not(.elementor-motion-effects-element-type-background), .e-loop-item-13122 .elementor-element.elementor-element-d32854e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/09\/blog-hero-bg.webp\");}<\/style><style id=\"loop-10204\">.elementor-10204 .elementor-element.elementor-element-8e179e9{--display:flex;--min-height:560px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-end;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-10204 .elementor-element.elementor-element-c35f940{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:80px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-widget-heading .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-10204 .elementor-element.elementor-element-fb2425c .elementor-heading-title{font-family:var( --e-global-typography-6d28671-font-family ), Sans-serif;font-size:var( --e-global-typography-6d28671-font-size );font-weight:var( --e-global-typography-6d28671-font-weight );line-height:var( --e-global-typography-6d28671-line-height );letter-spacing:var( --e-global-typography-6d28671-letter-spacing );word-spacing:var( --e-global-typography-6d28671-word-spacing );color:var( --e-global-color-37828c8 );}.elementor-10204 .elementor-element.elementor-element-fb2425c > .elementor-widget-container{margin:0px 0px 10px 0px;}.elementor-10204 .elementor-element.elementor-element-c55599c .elementor-heading-title{font-family:\"adelle-sans\", Sans-serif;font-size:1.15rem;font-weight:400;line-height:1.3rem;}.elementor-10204 .elementor-element.elementor-element-c55599c > .elementor-widget-container{margin:4px 0px 63px 0px;}.elementor-10204 .elementor-element.elementor-element-badbb36{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-10204 .elementor-element.elementor-element-9cb48a7{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-10204 .elementor-element.elementor-element-9cb48a7.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-10204 .elementor-element.elementor-element-8ddc8b5{text-align:center;}.elementor-10204 .elementor-element.elementor-element-8ddc8b5 .elementor-heading-title{font-family:\"adelle-sans\", Sans-serif;font-size:1rem;font-weight:400;line-height:1.3rem;color:var( --e-global-color-37828c8 );}.elementor-10204 .elementor-element.elementor-element-8ddc8b5 > .elementor-widget-container{margin:10px 15px 0px 15px;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );}.elementor-10204 .elementor-element.elementor-element-4bae4eb{text-align:end;}.elementor-10204 .elementor-element.elementor-element-4bae4eb img{width:45px;}.elementor-10204 .elementor-element.elementor-element-d32854e{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-end;--align-items:flex-end;}.elementor-10204 .elementor-element.elementor-element-d32854e:not(.elementor-motion-effects-element-type-background), .elementor-10204 .elementor-element.elementor-element-d32854e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-repeat:no-repeat;background-size:contain;}.elementor-10204 .elementor-element.elementor-element-761185b > .elementor-widget-container{margin:0px 0px 0px -200px;padding:0px 0px 0px 0px;}body:not(.rtl) .elementor-10204 .elementor-element.elementor-element-761185b{left:0px;}body.rtl .elementor-10204 .elementor-element.elementor-element-761185b{right:0px;}.elementor-10204 .elementor-element.elementor-element-761185b{bottom:0px;}@media(min-width:768px){.elementor-10204 .elementor-element.elementor-element-c35f940{--width:40%;}.elementor-10204 .elementor-element.elementor-element-d32854e{--width:50%;}}@media(max-width:1024px){.elementor-10204 .elementor-element.elementor-element-8e179e9{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-10204 .elementor-element.elementor-element-fb2425c .elementor-heading-title{font-size:var( --e-global-typography-6d28671-font-size );line-height:var( --e-global-typography-6d28671-line-height );letter-spacing:var( --e-global-typography-6d28671-letter-spacing );word-spacing:var( --e-global-typography-6d28671-word-spacing );}}@media(max-width:767px){.elementor-10204 .elementor-element.elementor-element-8e179e9{--flex-direction:row-reverse;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap-reverse;--padding-top:15px;--padding-bottom:45px;--padding-left:15px;--padding-right:15px;}.elementor-10204 .elementor-element.elementor-element-c35f940{--margin-top:30px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-10204 .elementor-element.elementor-element-fb2425c .elementor-heading-title{font-size:var( --e-global-typography-6d28671-font-size );line-height:var( --e-global-typography-6d28671-line-height );letter-spacing:var( --e-global-typography-6d28671-letter-spacing );word-spacing:var( --e-global-typography-6d28671-word-spacing );}.elementor-10204 .elementor-element.elementor-element-c55599c .elementor-heading-title{font-size:1.1rem;line-height:1.5rem;}.elementor-10204 .elementor-element.elementor-element-d32854e{--min-height:40vh;}.elementor-10204 .elementor-element.elementor-element-d32854e:not(.elementor-motion-effects-element-type-background), .elementor-10204 .elementor-element.elementor-element-d32854e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;}.elementor-10204 .elementor-element.elementor-element-761185b > .elementor-widget-container{margin:0px 0px 0px -10px;}}\/* Start custom CSS for container, class: .elementor-element-badbb36 *\/.button-width-fj {\n\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-d32854e *\/.slider-image-rk {\n    background-size: contain;\nbackground-repeat: no-repeat;\n\nbackground-position: right;\n\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10204\" class=\"elementor elementor-10204 swiper-slide e-loop-item e-loop-item-13122 post-13122 page-heroes type-page-heroes status-publish hentry page-heroes-categories-blog\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8e179e9 e-flex e-con-boxed e-con e-parent\" data-id=\"8e179e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c35f940 e-con-full e-flex e-con e-child\" data-id=\"c35f940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2425c elementor-widget elementor-widget-heading\" data-id=\"fb2425c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expert Ag Industry Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55599c elementor-widget elementor-widget-heading\" data-id=\"c55599c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thought leaders bringing their insights on the ag industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32854e e-con-full slider-image-rk e-flex e-con e-child\" data-id=\"d32854e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8478c3c elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-absolute elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8478c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;share_url&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.farmjournal.com\\\/page-heroes\\\/blog\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301714b e-flex e-con-boxed e-con e-parent\" data-id=\"301714b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1300056 e-con-full e-flex e-con e-child\" data-id=\"1300056\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f61081a elementor-widget elementor-widget-menu-anchor\" data-id=\"f61081a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"blog\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1235964 e-con-full e-flex e-con e-child\" data-id=\"1235964\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0927b1 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"f0927b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-1 grid-col-tablet-1 grid-col-mobile-1 jet-listing-grid--11539\" data-queried-id=\"13122|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:11539,&quot;posts_num&quot;:1,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"34\" data-listing-source=\"posts\" data-listing-id=\"11539\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17731\" data-post-id=\"17731\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11539\" class=\"elementor elementor-11539\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9c5ef e-flex e-con-boxed e-con e-parent\" data-id=\"cf9c5ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0be4975 e-con-full e-flex e-con e-child\" data-id=\"0be4975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a45bd elementor-widget elementor-widget-image\" data-id=\"b6a45bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/how-to-define-success-metrics-for-your-ag-equipment-gtm-campaign\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"328\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/aligning-your-campaign.gif\" class=\"attachment-large size-large wp-image-17734\" alt=\"Aligning your campaign\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ee377 e-con-full e-flex e-con e-child\" data-id=\"18ee377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6514fd1 elementor-widget elementor-widget-heading\" data-id=\"6514fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.farmjournal.com\/category\/insights\/\" rel=\"tag\">Insights<\/a>, <a href=\"https:\/\/www.farmjournal.com\/category\/marketing\/\" rel=\"tag\">Marketing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d3d40 elementor-widget elementor-widget-heading\" data-id=\"e3d3d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Define Success Metrics for Your Ag Equipment GTM Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f21358 elementor-widget elementor-widget-text-editor\" data-id=\"8f21358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing campaigns rarely fail because of the creative missing the mark. They fail because they are measured against the wrong objective. Too often, performance is summarized in a single number: click-through rate. CTR is easy to report, easy to benchmark and easy to optimize toward. . . .\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4658e elementor-widget elementor-widget-jet-engine-component-10220\" data-id=\"2d4658e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-10220.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-10220 .elementor-element.elementor-element-67dca8c{--display:flex;--min-height:50px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-10220 .elementor-element.elementor-element-16f5166{--display:flex;--min-height:50px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-start;--align-items:center;border-style:none;--border-style:none;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:51px;}.elementor-10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .elementor-10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/button-arrow-1.svg\");background-position:center right;background-repeat:no-repeat;background-size:contain;}.elementor-10220 .elementor-element.elementor-element-16f5166.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-widget-heading .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-10220 .elementor-element.elementor-element-c623f96{text-align:start;width:100%;max-width:100%;}.elementor-10220 .elementor-element.elementor-element-c623f96 .elementor-heading-title{font-family:\"adelle-sans\", Sans-serif;font-size:1rem;font-weight:400;line-height:1.3rem;color:var( --e-global-color-37828c8 );}.elementor-10220 .elementor-element.elementor-element-c623f96 > .elementor-widget-container{margin:0px 15px 0px 15px;}@media(min-width:768px){.elementor-10220 .elementor-element.elementor-element-16f5166{--content-width:100%;}}@media(max-width:767px){.elementor-10220 .elementor-element.elementor-element-67dca8c{--min-height:50px;--justify-content:center;}.elementor-10220 .elementor-element.elementor-element-16f5166{--min-height:50px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:50px;}.elementor-10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .elementor-10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center right;background-repeat:no-repeat;background-size:contain;}}\/* Start custom CSS for container, class: .elementor-element-16f5166 *\/.button-width-fj {\n \n min-width: 150px;\n \n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-67dca8c *\/.button-width-fj {\nwidth: fit-content;\n}\/* End custom CSS *\/<\/style><link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/use.typekit.net\/dhr1qsb.css\"><style type=\"text\/css\">.jet-component-instance-6078.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .jet-component-instance-6078.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--jet-component-background_color);}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"10220\" class=\"elementor elementor-10220 jet-listing-grid--10220 jet-component-instance-6078\" data-elementor-post-type=\"jet-engine\" style=\"--jet-component-background_color:#102248;\">\n\t\t\t\t<a class=\"elementor-element elementor-element-67dca8c button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"67dca8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/how-to-define-success-metrics-for-your-ag-equipment-gtm-campaign\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16f5166 button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"16f5166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c623f96 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c623f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2de8a9 e-con-full e-flex e-con e-child\" data-id=\"d2de8a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759378a elementor-widget elementor-widget-jet-listing-grid\" data-id=\"759378a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-1 jet-listing-grid--11571 jet-equal-columns__wrapper\" data-queried-id=\"13122|WP_Post\" data-nav=\"{&quot;enabled&quot;:true,&quot;type&quot;:&quot;click&quot;,&quot;more_el&quot;:&quot;#marketing-load-more&quot;,&quot;query&quot;:{&quot;post_status&quot;:[&quot;publish&quot;],&quot;post_type&quot;:&quot;post&quot;,&quot;posts_per_page&quot;:&quot;6&quot;,&quot;paged&quot;:&quot;1&quot;,&quot;ignore_sticky_posts&quot;:&quot;1&quot;,&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;marketing&quot;],&quot;operator&quot;:&quot;IN&quot;}],&quot;offset&quot;:&quot;1&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;suppress_filters&quot;:false,&quot;jet_smart_filters&quot;:&quot;jet-engine\\\/default&quot;,&quot;signature&quot;:&quot;1a04eab3e859545f431379c17f7d301a7189c5a01b38a643f8408f373683cf36&quot;},&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:11571,&quot;posts_num&quot;:6,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;yes&quot;,&quot;load_more_id&quot;:&quot;marketing-load-more&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"6\" data-listing-source=\"posts\" data-listing-id=\"11571\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17728 jet-equal-columns\" data-post-id=\"17728\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/how-dealers-should-answer-the-most-reliable-tractor-question\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework.webp\" class=\"attachment-large size-large wp-image-17727\" alt=\"reliability framework\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework.webp 900w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/reliability-framework-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Dealers Should Answer the \u201cMost Reliable Tractor\u201d Question<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Every dealer hears it:\u201cWhat\u2019s the most reliable tractor you sell?\u201d It sounds like a product question. It\u2019s actually a trust question. Farmers aren\u2019t asking you to crown a winner. They\u2019re asking whether this decision will cost them time, money, or...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/how-dealers-should-answer-the-most-reliable-tractor-question\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17703 jet-equal-columns\" data-post-id=\"17703\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/why-attention-matters-more-than-response-for-advertisers\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1.webp\" class=\"attachment-large size-large wp-image-17720\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1.webp 800w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1-300x169.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/02\/why-attention-matters-more-4-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Attention Matters More Than Response for Advertisers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story. Farmers are searching differently, using AI-assisted tools, voice search and quick-scan platforms that often answer their...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/why-attention-matters-more-than-response-for-advertisers\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17637 jet-equal-columns\" data-post-id=\"17637\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/brand-and-content-discoverability-is-the-new-battleground-in-ag-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"424\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability.webp\" class=\"attachment-large size-large wp-image-17640\" alt=\"Brand Content Discoverability\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability.webp 750w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2026\/01\/brand-content-discoverability-300x170.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand and Content Discoverability Is the New Battleground in Ag Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>The world is searching for information a bit differently these days. Gone are the days of winning the click (traditional SEO). The game now is centered on winning brand authority and trust (modern AEO, answer engine optimization). In a world...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/brand-and-content-discoverability-is-the-new-battleground-in-ag-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17532 jet-equal-columns\" data-post-id=\"17532\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/the-three-market-forces-reshaping-agriculture-sales-and-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-1024x540.webp\" class=\"attachment-large size-large wp-image-17535\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-1024x540.webp 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-300x158.webp 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces-768x405.webp 768w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/ag-market-forces.webp 1073w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Three Market Forces Reshaping Agriculture Sales and Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today\u2019s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/the-three-market-forces-reshaping-agriculture-sales-and-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17252 jet-equal-columns\" data-post-id=\"17252\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/your-next-big-customer-isnt-guesswork-clues-are-in-the-data\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"396\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border.webp\" class=\"attachment-large size-large wp-image-17415\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border.webp 702w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/data-iron-border-300x169.webp 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Next Big Customer Isn\u2019t Guesswork. Clues Are in the Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Most machinery dealers are sitting on a mountain of customer data, but still can\u2019t answer the questions that actually move iron: Who\u2019s growing, who\u2019s slowing, and what are they shopping for right now? In a recent Farm Country Update session,...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/your-next-big-customer-isnt-guesswork-clues-are-in-the-data\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-17245 jet-equal-columns\" data-post-id=\"17245\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/digital-media-summit-2025-shifting-strategies-in-a-changing-digital-landscape\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image.png\" class=\"attachment-large size-large wp-image-17246\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image.png 540w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image-300x300.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2025\/12\/image-150x150.png 150w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Media Summit 2025: Shifting Strategies in a Changing Digital Landscape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Marketers, publishers, creators and digital strategists from across the country met in Raleigh, North Carolina, for the 2025 Digital Media Summit on November 12 and 13. The event brought together teams facing the same pressures. Audiences are shifting, behaviors are...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/digital-media-summit-2025-shifting-strategies-in-a-changing-digital-landscape\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-712f396 e-con-full e-flex e-con e-child\" data-id=\"712f396\" data-element_type=\"container\" data-e-type=\"container\" id=\"marketing-load-more\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93f528f elementor-widget elementor-widget-jet-engine-component-10220\" data-id=\"93f528f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-10220.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style type=\"text\/css\">.jet-component-instance-8220.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .jet-component-instance-8220.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--jet-component-background_color);}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"10220\" class=\"elementor elementor-10220 jet-listing-grid--10220 jet-component-instance-8220\" data-elementor-post-type=\"jet-engine\" style=\"--jet-component-background_color:#102248;\">\n\t\t\t\t<a class=\"elementor-element elementor-element-67dca8c button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"67dca8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16f5166 button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"16f5166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c623f96 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c623f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Additional Articles<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a749e0f e-flex e-con-boxed e-con e-parent\" data-id=\"a749e0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1563e6d e-con-full e-flex e-con e-child\" data-id=\"1563e6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82630b elementor-widget elementor-widget-menu-anchor\" data-id=\"e82630b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"blog\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52e5b35 e-con-full e-flex e-con e-child\" data-id=\"52e5b35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11df7b5 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"11df7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-1 grid-col-tablet-1 grid-col-mobile-1 jet-listing-grid--11539\" data-queried-id=\"13122|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:11539,&quot;posts_num&quot;:1,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"11\" data-listing-source=\"posts\" data-listing-id=\"11539\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1821\" data-post-id=\"1821\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11539\" class=\"elementor elementor-11539\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9c5ef e-flex e-con-boxed e-con e-parent\" data-id=\"cf9c5ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0be4975 e-con-full e-flex e-con e-child\" data-id=\"0be4975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a45bd elementor-widget elementor-widget-image\" data-id=\"b6a45bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/time-to-change-marketing-strategy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/04\/Time-to-Change-Your-Marketing-Strategy.png\" class=\"attachment-large size-large wp-image-14172\" alt=\"Lightbulb\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/04\/Time-to-Change-Your-Marketing-Strategy.png 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/04\/Time-to-Change-Your-Marketing-Strategy-300x166.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/04\/Time-to-Change-Your-Marketing-Strategy-768x425.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ee377 e-con-full e-flex e-con e-child\" data-id=\"18ee377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6514fd1 elementor-widget elementor-widget-heading\" data-id=\"6514fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.farmjournal.com\/category\/programmatic\/\" rel=\"tag\">Programmatic<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d3d40 elementor-widget elementor-widget-heading\" data-id=\"e3d3d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time to Change Your Marketing Strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f21358 elementor-widget elementor-widget-text-editor\" data-id=\"8f21358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re already using programmatic advertising, think about your last few campaigns. Have you used the same strategy to reach your agriculture audience? Or have you changed your approach and tactics to keep things fresh? Between busy schedules and pressure to get results, we all . . .\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4658e elementor-widget elementor-widget-jet-engine-component-10220\" data-id=\"2d4658e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-10220.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style type=\"text\/css\">.jet-component-instance-8118.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .jet-component-instance-8118.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--jet-component-background_color);}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"10220\" class=\"elementor elementor-10220 jet-listing-grid--10220 jet-component-instance-8118\" data-elementor-post-type=\"jet-engine\" style=\"--jet-component-background_color:#102248;\">\n\t\t\t\t<a class=\"elementor-element elementor-element-67dca8c button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"67dca8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.farmjournal.com\/time-to-change-marketing-strategy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16f5166 button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"16f5166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c623f96 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c623f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">More<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05cb9c8 e-con-full e-flex e-con e-child\" data-id=\"05cb9c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45877aa elementor-widget elementor-widget-jet-listing-grid\" data-id=\"45877aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-1 jet-listing-grid--11571 jet-equal-columns__wrapper\" data-queried-id=\"13122|WP_Post\" data-nav=\"{&quot;enabled&quot;:true,&quot;type&quot;:&quot;click&quot;,&quot;more_el&quot;:&quot;#program-load-more&quot;,&quot;query&quot;:{&quot;post_status&quot;:[&quot;publish&quot;],&quot;post_type&quot;:&quot;post&quot;,&quot;posts_per_page&quot;:&quot;6&quot;,&quot;paged&quot;:&quot;1&quot;,&quot;ignore_sticky_posts&quot;:&quot;1&quot;,&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;programmatic&quot;],&quot;operator&quot;:&quot;IN&quot;}],&quot;offset&quot;:&quot;1&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;suppress_filters&quot;:false,&quot;jet_smart_filters&quot;:&quot;jet-engine\\\/default&quot;,&quot;signature&quot;:&quot;798c68d9fc18d197461dbcc22a00058d5e6921ff829fb5085421a1ed02487ea1&quot;},&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:11571,&quot;posts_num&quot;:6,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;yes&quot;,&quot;load_more_id&quot;:&quot;program-load-more&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"2\" data-listing-source=\"posts\" data-listing-id=\"11571\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1808 jet-equal-columns\" data-post-id=\"1808\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/paying-for-premium-marketing-services\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/03\/IS-PREMIUM-REALLY-WORTH-IT.png\" class=\"attachment-large size-large wp-image-14203\" alt=\"QUESTION\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/03\/IS-PREMIUM-REALLY-WORTH-IT.png 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/03\/IS-PREMIUM-REALLY-WORTH-IT-300x150.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/03\/IS-PREMIUM-REALLY-WORTH-IT-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should You Pay for Premium Marketing Services?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Well, let\u2019s compare it to buying a pair of shoes. You can go cheap, but you know those shoes aren\u2019t going to last long. If you only need them for a special event, well, they\u2019ll do in a pinch. Or...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/paying-for-premium-marketing-services\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1779 jet-equal-columns\" data-post-id=\"1779\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/boost-geofence-ad-engagement\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"473\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/02\/Use-First-Party-Ag-Data-to-Boost-Geofence-Ad-Engagement.png\" class=\"attachment-large size-large wp-image-14501\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/02\/Use-First-Party-Ag-Data-to-Boost-Geofence-Ad-Engagement.png 790w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/02\/Use-First-Party-Ag-Data-to-Boost-Geofence-Ad-Engagement-300x180.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/02\/Use-First-Party-Ag-Data-to-Boost-Geofence-Ad-Engagement-768x460.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use First-Party Ag Data to Boost Geofence Ad Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Events also provide an important means of reaching the audience directly because, well, you know that some of the people you want to reach will be there&#8211;all in the same place. That\u2019s why programmatic geofencing has become such a popular...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/boost-geofence-ad-engagement\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1696 jet-equal-columns\" data-post-id=\"1696\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"473\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png\" class=\"attachment-large size-large wp-image-14532\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic.png 790w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic-300x180.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2023\/01\/Programmatic-VS.-Edemic-768x460.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Programmatic vs. Endemic Advertising: Which Is More Effective?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Endemic advertising focuses on placing ads in media that is relevant to the content. Using this approach, your ag-related ad would appear on ag-related sites. For example, at Farm Journal, we offer endemic advertising on the industry\u2019s leading agriculture sites,...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/programmatic-vs-endemic-advertising\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1683 jet-equal-columns\" data-post-id=\"1683\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/your-programmatic-vendor-must-know-ag\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/12\/Ag-Marketing-Partner.png\" class=\"attachment-large size-large wp-image-14179\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/12\/Ag-Marketing-Partner.png 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/12\/Ag-Marketing-Partner-300x169.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/12\/Ag-Marketing-Partner-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Programmatic Vendor Must Know Ag<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>But are all vendors that offer programmatic advertising pretty much the same? Hint: They\u2019re not. Capabilities differ quite a bit. If you\u2019re hoping to reach an agriculture audience, you need a vendor that knows how to do it. Unlike marketing...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/your-programmatic-vendor-must-know-ag\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-13612 jet-equal-columns\" data-post-id=\"13612\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/target-your-ag-audience-with-precision\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"473\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3m.jpg\" class=\"attachment-large size-large wp-image-14489\" alt=\"\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3m.jpg 790w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3m-300x180.jpg 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2020\/10\/2868_PrecisionR_BlogImag_DM3m-768x460.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Your Ag Audience with Precision to Boost ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>Some companies take a similarly wasteful approach with their marketing campaigns. They rely on guesswork, using third-party data and look-a-like audiences in hopes of reaching the farmers or ranchers most likely to be interested in their products or services. The...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/target-your-ag-audience-with-precision\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1659 jet-equal-columns\" data-post-id=\"1659\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"11571\" class=\"elementor elementor-11571\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0571 e-flex e-con-boxed e-con e-parent\" data-id=\"79b0571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376b0f7 elementor-widget elementor-widget-image\" data-id=\"376b0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/measuring-campaign-success-beyond-ctr\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/10\/Measuring-Campaign-Success-Beyond-CTR.png\" class=\"attachment-large size-large wp-image-14182\" alt=\"Measuring\" srcset=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/10\/Measuring-Campaign-Success-Beyond-CTR.png 1024w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/10\/Measuring-Campaign-Success-Beyond-CTR-300x146.png 300w, https:\/\/www.farmjournal.com\/wp-content\/uploads\/2022\/10\/Measuring-Campaign-Success-Beyond-CTR-768x375.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edefb8 e-con-full e-flex e-con e-child\" data-id=\"5edefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8480d2 elementor-widget elementor-widget-heading\" data-id=\"f8480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring Campaign Success Beyond CTR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ec9c5 body-color-override elementor-widget elementor-widget-heading\" data-id=\"86ec9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p>While CTR is, no question, an important measure of how successfully you\u2019re driving traffic to your website, consider that the rate of clicks per impression only accounts for 0.5% of all impressions. For a clearer understanding of your campaign\u2019s success,...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67126de elementor-widget elementor-widget-image\" data-id=\"67126de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.farmjournal.com\/measuring-campaign-success-beyond-ctr\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"28\" height=\"8\" src=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/white-arrow.svg\" class=\"attachment-large size-large wp-image-10902\" alt=\"Arrow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e94fcd5 e-con-full e-flex e-con e-child\" data-id=\"e94fcd5\" data-element_type=\"container\" data-e-type=\"container\" id=\"program-load-more\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5236eff elementor-widget elementor-widget-jet-engine-component-10220\" data-id=\"5236eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-10220.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style type=\"text\/css\">.jet-component-instance-2389.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166:not(.elementor-motion-effects-element-type-background), .jet-component-instance-2389.jet-listing-grid--10220 .elementor-element.elementor-element-16f5166 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--jet-component-background_color);}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"10220\" class=\"elementor elementor-10220 jet-listing-grid--10220 jet-component-instance-2389\" data-elementor-post-type=\"jet-engine\" style=\"--jet-component-background_color:#102248;\">\n\t\t\t\t<a class=\"elementor-element elementor-element-67dca8c button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"67dca8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16f5166 button-width-fj e-flex e-con-boxed e-con e-child\" data-id=\"16f5166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c623f96 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c623f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Additional Articles<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11618,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-13120","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farm Journal Blog - Farm Journal<\/title>\n<meta name=\"description\" content=\"Resources to shape your Ag and Food GTM strategy and programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmjournal.com\/farm-journal-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farm Journal Blog - Farm Journal\" \/>\n<meta property=\"og:description\" content=\"Resources to shape your Ag and Food GTM strategy and programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmjournal.com\/farm-journal-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Farm Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FarmJournal\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T16:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"621\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FarmJournal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ContactPage\"],\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/\",\"url\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/\",\"name\":\"Farm Journal Blog - Farm Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmjournal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp\",\"datePublished\":\"2024-09-04T18:26:36+00:00\",\"dateModified\":\"2025-06-24T16:35:21+00:00\",\"description\":\"Resources to shape your Ag and Food GTM strategy and programs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmjournal.com\/farm-journal-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp\",\"width\":621,\"height\":621,\"caption\":\"Tractor Cab\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmjournal.com\/farm-journal-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.farmjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Farm Journal Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmjournal.com\/#website\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"name\":\"Farm Journal\",\"description\":\"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.\",\"publisher\":{\"@id\":\"https:\/\/www.farmjournal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmjournal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.farmjournal.com\/#organization\",\"name\":\"Farm Journal\",\"url\":\"https:\/\/www.farmjournal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"contentUrl\":\"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg\",\"width\":238,\"height\":30,\"caption\":\"Farm Journal\"},\"image\":{\"@id\":\"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FarmJournal\",\"https:\/\/x.com\/FarmJournal\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farm Journal Blog - Farm Journal","description":"Resources to shape your Ag and Food GTM strategy and programs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmjournal.com\/farm-journal-blog\/","og_locale":"en_US","og_type":"article","og_title":"Farm Journal Blog - Farm Journal","og_description":"Resources to shape your Ag and Food GTM strategy and programs.","og_url":"https:\/\/www.farmjournal.com\/farm-journal-blog\/","og_site_name":"Farm Journal","article_publisher":"https:\/\/www.facebook.com\/FarmJournal","article_modified_time":"2025-06-24T16:35:21+00:00","og_image":[{"width":621,"height":621,"url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@FarmJournal","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ContactPage"],"@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/","url":"https:\/\/www.farmjournal.com\/farm-journal-blog\/","name":"Farm Journal Blog - Farm Journal","isPartOf":{"@id":"https:\/\/www.farmjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage"},"image":{"@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp","datePublished":"2024-09-04T18:26:36+00:00","dateModified":"2025-06-24T16:35:21+00:00","description":"Resources to shape your Ag and Food GTM strategy and programs.","breadcrumb":{"@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmjournal.com\/farm-journal-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/#primaryimage","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/resources-hero-image-1.webp","width":621,"height":621,"caption":"Tractor Cab"},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmjournal.com\/farm-journal-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.farmjournal.com\/"},{"@type":"ListItem","position":2,"name":"Farm Journal Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.farmjournal.com\/#website","url":"https:\/\/www.farmjournal.com\/","name":"Farm Journal","description":"Farm Journal is America\u2019s #1 provider of agriculture content, producer insights and business solutions.","publisher":{"@id":"https:\/\/www.farmjournal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.farmjournal.com\/#organization","name":"Farm Journal","url":"https:\/\/www.farmjournal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","contentUrl":"https:\/\/www.farmjournal.com\/wp-content\/uploads\/2024\/07\/farm-journal-logo.svg","width":238,"height":30,"caption":"Farm Journal"},"image":{"@id":"https:\/\/www.farmjournal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FarmJournal","https:\/\/x.com\/FarmJournal"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-03-28 05:46:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/pages\/13120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/comments?post=13120"}],"version-history":[{"count":47,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/pages\/13120\/revisions"}],"predecessor-version":[{"id":15648,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/pages\/13120\/revisions\/15648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media\/11618"}],"wp:attachment":[{"href":"https:\/\/www.farmjournal.com\/wp-json\/wp\/v2\/media?parent=13120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}